Spring 2007

To: Editor
From: David Elphick

For immediate release

With a lack of exercise and the rise in computer use leading to an increase in childhood obesity, back aches, strains and pains the United Chiropractic Association has introduced a timely solution.

As part of the LiveWell national campaign, school children are now receiving a set of easy to follow posture exercises. The exercises follow similar successful initiatives in the USA and Australia where results were very encouraging for children and their parents.

Chiropractors will be visiting schools throughout the UK to provide simple advice and exercises to help local children keep healthy and pain free. A large percentage of the adult patients our members see first develop spinal weaknesses in their childhood and with more time spent sitting and less time spent moving this could get a lot worse for the future generation. The LiveWell Kids exercise and advice programme is great because kids can have an easy and fun 3 minutes to counter the side effects of computer use, gaming machines and watching TV.

Parents can receive a free posture exercise programme for their children. Simply contact the LiveWell Kids campaign team on 0845 257 0787. Information can also be obtained from the campaign website at www.uca-livewell.org

For more detail please contact David Elphick on 0845 257 0787.